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After 9/11, the Washington D.C. community of Adams Morgan suffered tremendously. Once beaming with life, diversity and cultures, the bad economy forced businesses to close and residents away. Helping to revitalize the community labeled the melting pot of cultures meant bringing consumers back into the local businesses. Ace Inc. designed the identity and monthly marketing posters for 1stuesday, a monthly promotion local businesses participate in. The logo was designed to be culturally balanced and able to lend itself to the variety of visual styles found throughout Adams Morgan. The posters followed a theme for each month and were as diverse in style as the community. Each month the organization receives feedback from business owners and residents on the positive impact our work has had on the community.
