Located amidst the most recognizable landmarks of Washington, DC, The JW Marriott Hotel on Pennsylvania Avenue is one of the country’s most prestigious hotels. Frequented by politicians, corporate executives and the city’s most prominent visitors, the hotel offers the very best of service to Marriott Elite Members.
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Benefits of being a Marriott Elite member include rate discounts, sweepstakes, express check-in and more. Elite members weren't taking advantage of the array of bonuses available to them during their stay. The Marriott needed a brochure that informed and encouraged the usage of member benefits while making members feel they're apart of something special. An elegant sub-brand was introduced with the rollout of the brochures featuring a unique mark also applied to additional promotional materials. The inclusion of a unique mark assists The JW in establishing the membership club’s panache and exclusivity.
