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Paragon Learning requires positioning in the education and tutoring industry. As a new company providing at-home tutoring services to children, establishing a trusting relationship with parents is the greatest of challenges. Key factors to consider while developing Paragon’s brand were establishing trust, a sense of professionalism and inspiring excellence. The brand revolves around the company’s belief in the power in learning. Ace Inc. developed a graphic language that harnessed the empowerment developed through promoting a love for learning and designed a fluid mark that effortlessly translates into print, interactive media and video for commercial marketing purposes.
