Towson University student organizations joined forces to promote HIV and AIDS awareness and raise funds for charitable organizations dedicated to the cause. The weeklong event aimed to unite students on campus and spread knowledge of the disease for the simple reason, "Because We Can".
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The events success was largely measured by the garnered attention and participation of students, faculty, administration and sponsors. To unite this diverse audience Ace Inc. would develop a cohesive marketing campaign to spread the word while placing significance on being aware of this disease. Ace Inc. expressed the urgent necessity of HIV and AIDS education and awareness through signage, print ads and brochures that used simplified graphics that allowed the purpose of the event to remain in the spotlight.
