Urban Trust Bank's goal of becoming a financial partner to the urban community of corporate and small businesses, community institutions and families is well on its way. In early 2007 they announced an agreement with Wal-Mart to offer a full suite of banking products and services in seventy retail locations.
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In 2006 the bank collaborated with renowned jazz musician Marcus Johnson to help promote the banks brand by offering complimentary CDs containing music from Marcus Johnson. 2007 Ace Inc. was hired to further focus the promotion on the bank’s brand. Dreams, Knowledge and Wealth are the three principles the bank was founded on and remain the underlying strength in the banks brand. Ace Inc. conveyed the founding principles into a three-CD-set, each focusing on the meaning of one principle. The graphic language created correlated the set and focused the banks brand into a unifying promotion.
